New e-learning courses are now available for health researchers who wish to see their research ideas become business ventures under the EU-funded Health-2-Market project. The creators are professors from top European Business Schools SKEMA Business School (France), IE Business School (Spain) and University of Gothenburg (Sweden), who have large experience in both teaching and doing business.
The Health-2-Market courses and materials are free of charge and they focus on three aspects:
• Entrepreneurship and Business Planning,
• Business ventures and Marketing and
• Intellectual Property & Ethics.
The courses range from the basics of marketing strategy to tips on how to attract partners to full-scale business planning and will help you understand the dynamics of the market and how to pursue business venture. Whether you already have some experience in the business world, or even if you have never left the science lab, the courses are designed to be easily understood by anyone.