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Health2Market: From health research to healthy business

Great amounts of resources are spent every year on health research. These resources serve one greater purpose: to improve individuals’ well-being. Unfortunately, however, much of the output of this research just gets stockpiled into scientific journals, without exploiting its full practical potential. A question then is, how could health researchers be motivated to actually push their inventions into real healthcare products, that will eventually enhance the welfare of individuals?

Health2Market, for which I am the scientific coordinator for IE, is an initiative trying to provide a solution to this problem. Health2Market is a 3-year long project funded by the Seventh Framework Programme of the European Commission. It aims at providing Health researchers with the necessary business knowledge and skills for more viable Intellectual Property Rights management as well as market exploitation of their results through setting up of new business ventures in health/life science sectors .

It gives great flexibility to the interested health researches by offering (free of charge) services ranging from e-learning, to face to face training, even to personalized coaching for the most promising cases.  The goal is to motivate them in order to transform the great research that they are already conducting to healthy businesses.

To conclude, just like it is not enough to have a great product to succeed in the marketplace, it is not enough to do great health research to improve individuals’ well-being. This research must find its way to the individuals who will benefit from it. This is, fundamentally, a question of doing business, a lot more than doing research.  In this vein, initiatives such as Health2Market hit the sweet spot: They try to equip health researchers with the tools they need to bring their inventions to life, and (why not?) bring life with their inventions.

By the way, if you are (or know someone who is) considering to start a health-research based business, stay tuned: http://www.health2market.eu/

Antonios (Adoni) Stamatogiannakis, Ph.D.
Assistant Professor of Marketing
IE Business School – IE University

Source: Marketing Webblog