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Marketing of Innovative Products in Health / Life Sciences, Berlin, Germany
Most innovative health products or services are registered as failures soon after they enter the market. The reason is that when a product is innovative, benchmarking and following known 'success recipes' become problematic or outright impossible. Innovative products and services thus require an effective marketing plan, which is essential to their commercial success.
Even many health research outputs can, broadly speaking, be considered innovations.
This seminar will provide participants with the necessary knowledge and skills to generate a comprehensive marketing plan, enabling them to successfully launch their innovative products, services or research outputs as well as to successfully identify and address key customers and gain a foothold in their market.
The seminar aims at delivering the framework to understand and to deal with innovation strategic concepts. At the end of the course, trainees will be able to think strategically about marketing their product, service or research result and be familiar with the necessary tools to successfully market their innovation.
In a closing discussion and Q&A-round, successful life science entrepreneurs and researchers will talk about their challenges and experiences in starting-up a business and marketing their research.
As for all Health2Market training activities, participation is free of charge, but the registration is mandatory. Travel and accommodation costs are not covered.
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