WINNING CHINA'S MARKETS: AN SME INVESTMENT GUIDE
Date: 28/09/2010
The policy brief 'Winning China's Markets' written by Jonathan Story with input by the China Advisory Council of the Understanding China programme proposes three key policy recommendations and formulates a comprehensive SME investment guide for China:
1. Make all European member state information centres and support units in China ‘multi-hatted’ to represent the EU as a whole, and to make ‘Europe’ into a brand name in China
2. Focus all European activities in the geographical areas and sectors of the highest potential yield – i.e. the costal areas’ top-tier cities and inland regions that benefit from good infrastructure networks
3. That the European Commission defines a single coherent European investment policy vis-à-vis China based on reciprocity and capitalising on existing bilateral investment treaties
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