Marketing of Innovation & Effectual Entrepreneurship in Health Sciences

Date: 10^th - 11^th April 2014,

Venue: SKEMA Business School, Sophia-Antipolis, France

Innovations become more and more crucial, particularly when existing business models based on volume are threatened. This perspective is complex but also really exiting. However, the innovation process seems not to be understood nor really controlled / managed yet. When dealing with innovation, one of the main issues is about market creation for the novelty / invention. How can a market be created? How to design an innovation when creating a new market or changing an existing market? Are existing marketing concepts applicable when the market does not exist? This course aims at delivering the framework to understand and deal with strategic innovation concepts. At the end of the course, Trainees will be familiar with new concepts presented here and the specific way of thinking to deal with disruptive innovation.

This training is dedicated to entrepreneurs, intrapreneurs and individuals supporting and coaching entrepreneurial projects willing to experience the entrepreneur's mindset and toolkit through an intense accelerated seminar.

As for all Health2Market training activities, participation is free of charge, but the registration is mandatory. Travel and accommodation costs are not covered.

Deadline for registration 21^th March 2014 (midnight)

For more information about the academy, please click here